Wednesday, November 14, 2012
Sri Lanka Listed as New merging travel Destinations
Sri Lanka “the wonder of Asia” has been listed among the five new emerging travel destinations by the World Travel Market's industry report 2012.
Three key factors that favoured Sri Lanka are the re-emergence of the country after the civil war, infrastructure investments and beautiful locations.
At the end of the annual World Travel Mart (WTM), usually held in November each year in London, and considered as one of the most important events in the world tourism calendar, an industry report is published which highlights world travel trends and insights, with emphasis on the UK market .
This report is an important and prestigious publication which is referred to by many professionals in the industry world over in making their strategic plans for the forthcoming year.
Sri Lanka's tourism sector has been booming since the end of a three-decade war with the Tamil Tigers in 2009.
The government has targeted one million tourist arrivals for 2012 and revenue of $1 billion from foreign direct investment.
By 2016, it hopes to reach 2.5 million arrivals despite industry experts warning of massive infrastructure upgrades to meet this target.
The World Travel Market (WTM) is a British event aimed at the global travel industry. Thousands of travel industry professionals, government ministers and representatives of the international media, converge on ExCeL London each year in November to attend WTM.
Source: IANS & eTN